To Sell Local, Buy Local

Small Business Saturday was occurring as I was editing this week’s video interview with Marcia Lawrence, owner of Ellen Plumb’s City Bookstore in Emporia, Kansas. As I listened to the local radio station advertising all the terrific, locally-owned businesses, I thought of the nutrition store where I once worked that closed its natural foods lunch counter for lack of customers. Two and three years after the closure, someone would come in and ask what had happened to that “wonderful lunch buffet.” When they expressed disappointment, I wondered how disappointed they could be. After all, they were just finding out after years had passed that the lunch in our store was no longer available.

Admiration won’t keep your favorite stores in business; only paying customers will. If you love your local bookstore, wherever it may be, show your love with your purchases and send your friends its way as well.

That leads me to today’s interview in which Marcia reveals her favorite sections at Ellen Plumb’s: new books, the classics, and travel books. Her enthusiasm is obvious as she points to new books on current issues, including White Trash and America and Its Guns.  Next, she strokes the covers of “pettable” classics, and, finally, takes us to the growing travel book section. In the final minute, she says it’s not too late to special order books for Christmas. If there is a favorite book you think a friend would enjoy, get in touch with your local bookstore, wherever it may be, and share your love of books.

If you have a favorite local bookstore in your town, please leave a comment about it.

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