How are connection and purpose related to each other?
When you write non-fiction–essays, articles, blog posts, and even research papers–readers will want to know your background in the subject. What qualifies you to be giving information or advice on your chosen topic? Blogs have “About me” pages to let readers know why you are blogging about raising children, finding jobs, repairing old cars, or selecting vacation spots, among the thousands of possible topics you might have picked. Have you experienced being a parent, looking for a job, restoring antique cars, or traveling to tourist areas? Have you taken classes in your subject area? Did your parents teach you? Did you learn your information as an employee or business owner? Your connection to a topic gives you credibility with the reader. It also helps you to form a purpose for your essay, article, or post.
Three writing purposes: Inform, entertain, and persuade
When asked what the purpose of their essay is, students sometimes say, “To get a good grade.” True, that is what students want their essay to do for them, but the question about purpose is what the essay will do for their readers.
If you are the parent of four teenagers and have given each a birthday party every year, you may write about how to give a successful birthday party (inform), how a birthday party went terribly wrong (entertain), or how small family parties are preferable to elaborate parties with thirty or more guests (persuade).
If you have spent time looking for a job, you might write about what you did to find a good job (inform), the worst interview you ever had (entertain), or how attitude matters in the job hunt (persuade).
What if you are assigned a topic and have no connection to it?
Perhaps your instructor wants you to write about alternative energy sources. Find someone who does have a connection. Perhaps a friend works in a field related to your assigned topic. If you do not have such a friend, look for someone who belongs to a related organization and set up an interview. While you may not be passionate about the assigned topic, many people are. Find one. The excitement the interviewee brings to the topic may inspire you as well as your readers.